We are a think tank designed to turn Spain's protection gap into a solvable problem — making insurance more accessible, risk more understood, and coverage more human...
Closing gaps.
Opening futures.
28bn partners with forward-thinking insurers, institutions, and policymakers to transform Spain's protection gap from a statistic into a solvable challenge.
We collaborate with visionary talents who seek to redefine how protection reaches people — clarifying what's at stake, aligning those with the power to act, and building the shared understanding that turns awareness into lasting change.
How we partner with visionary talents
The most important conversations in our industry rarely happen in public. They happen over a table, between people willing to speak honestly about what isn't working.
Our intimate dinners bring a handful of carefully chosen attendees into the same room as a senior executive, not to listen to a speech, but to share a meal, exchange perspectives, and leave with something a conference never offers: genuine connection. From the question that reframes the evening to the moment a future leader challenges a decades-old assumption, we design each dinner to be the kind of experience people remember and act on.
Understanding a protection gap is one thing. Sitting in a room where the people closest to it speak openly about its causes, consequences, and solutions is another.
Our private panels bring together a small, curated audience and a set of expert voices to go deep on a single, specific gap, whether that's the elderly left without adequate cover, the self-employed falling through the cracks, or the communities insurers have yet to reach. No stages, no noise, no wasted time. Just the focused, honest dialogue that transforms a complex problem into a shared agenda for change.
Words from Founders
«We spent years watching the same conversations happen in the same rooms, with the same conclusions. 28bn exists because the protection gap in Spain deserves better than that. It deserves urgency, honesty, and the right people finally in the same place».
— Gloria González & Emmanuel Djengue
Trust is happiness. Meet our selected supporters.
Kaatch
Wesolowski
AMG Human Consulting
Kaatch Wesolowski AMG Human Consulting
AMG Human Consulting
Wesolowski
Kaatch
AMG Human Consulting Wesolowski Kaatch
Wesolowski
Kaatch
Nairobi Labs
Wesolowski Kaatch Nairobi Labs
We address FAQs to eliminate the guesswork and make partnering with us smoother..
Who is 28bn From Now for?
28bn is for executives, innovators, and emerging leaders who believe Spain's protection gap is too important to leave unsolved. Whether you are a senior figure in the insurance industry, a policymaker shaping the next wave of regulation, or a rising voice with ideas worth hearing, we create the spaces and content that turn your perspective into meaningful action.
What does 28bn actually do?
We work in three ways. We produce content that reframes how Spain's protection gap is understood and debated. We organise intimate dinners where a top executive shares the table with a small group of carefully chosen attendees, creating the kind of honest exchange that larger events never allow. And we host focused panel discussions where a specific gap, whether for the elderly, the self-employed, or underserved communities, gets the deep, undivided attention it deserves.
Why does the format matter?
Because the protection gap is not a problem that gets solved in auditoriums. It gets solved when the right people are in the same room, without noise or distraction, ready to speak honestly about what is broken and what is possible. Every dinner, every panel, and every piece of content we produce is designed with one purpose in mind: turning awareness into a shared agenda for change.
Let’s close the
gap together
At 28bn, we believe closing Spain's protection gap depends on people, not just policies or data. Founded by people who have spent years inside the insurance industry, we have seen how the right conversation, in the right room, with the right people, can shift what once felt like an immovable problem.
We exist to bring those conversations to life, through content that reframes the debate, dinners where seniority and fresh thinking meet as equals, and panels where a single gap gets the focused attention it has always deserved. Because when the right people finally understand each other, everything changes.